It’s almost impossible not to see social media platforms or visit a company’s website without coming across some type of online video marketing of some type. Even when we talk to other people, we often talk about the latest youtube viral video we may have seen. Whether that’s the funny little animal video or an amazing teen singing a well-known song, there’s no doubt that video has been storming the net.
In fact, it is predicted that by this year, approximately 74% of all Internet traffic will be video. In addition, using the word ‘video’ in your email subject lines increases open rates. With 78% of people watching online videos every week and 55% each day, it is easy to see that video marketing is quickly taking over the marketing world.
What is online video marketing? Basically, video marketing is just incorporating videos into your marketing strategy. The concept is simple while the execution takes a bit more effort. If you haven’t set up a video marketing plan as part of your marketing strategy, you better get on it right away. Many experts claim that 2017 will be the year of the video.
Setting Up an Online Video Marketing Strategy
Setting up a video marketing strategy is not that different from creating a marketing strategy in general. However, too many it can seem very intimidating. Like any basic strategy, you’ll need an objective, a focus on the audience, and a place to promote.
- Objective: What will you be trying to accomplish with your video? You shouldn’t be creating a video simply to create a video. If you do that then consider yourself wasting time and money. You need to really grip the why before you dive into video marketing.
- Audience: Who do yo plan on making this video for? You need to determine your target audience or avatar if you want your online video marketing efforts to have the desired effect. Without laying that out, your video might not hit home to those who would be most interested and at worst, could steer them off from your business completely.
- Promotion: Where will you be sharing your video? Not a great idea to just create one and then post it only on your website. How will that draw customers to you? It won’t. Once you understand who your target audience or avatar and where they hang out, you’ll have a much clearer idea of how and where to promote your video.
Types of Video Marketing
Online Video marketing has become so pervasive because there are a hundred different ways to do it. So many new opportunities continue to become available. Social media platforms, such as Facebook Live, Instagram video, and Snapchat, for video continue to be popular among audiences and marketers are definitely taking advantage.
Not only are there hundreds of places to post and share your videos but there is a variety of video marketing types as well. Maybe you want to create storytelling brand videos, online ads, customer testimonials/stories, product videos, whatever it may open to your creativity. Do yourself a big favor and work on your videos providing a congruent and consistent message with your strategy for the best business results.
Video is “King” the Key to Your Business Success
If you still aren’t convinced you need to invest in online video marketing, you better think twice. Not only are thousands upon thousands of people watching videos every day, but your competitors have definitely been paying attention and are investing in it to boost their profits. In fact, it is noted that 96% of B2B companies are planning on using online video marketing in their efforts within the next year. Don’t get left behind and lose your potential customers because of it.
Video marketing is not too complicated for you to figure it out and can provide you a huge return if done correctly. So take the time to learn the ropes and use it to your benefit. It is recognized that 52% of marketing professionals claim that video is producing the best ROI. So better get started and start investing in online video marketing for your business.
Enjoy this Highly Viewed Video…Have a Good Laugh!!!